OhioLINK Marketing Workshop

If you are planning to attend the ALAO conference on November 3rd, consider going a day early and attending Marketing Research for Libraries 101, sponsored by OhioLINK. This pre-conference workshop is scheduled for Thursday, November 2nd, from 2 to 4 pm at the Crowne Plaza Quaker Square in Akron. The workshop is free of charge, advance registration required.

"Join Diane Cellentani - president of Marketing Backup and marketing research consultant to OCLC - for an introduction to the marketing research process. This two-hour workshop will introduce you to the market research techniques that will help you gather reliable information for the library service planning, service / resource development, and marketing and communication efforts." - Workshop flyer, 9/13/06

Thomson Gale is sponsoring an ALAO Welcome Reception in Crowne Plaza boardroom after the workshop from 5:00 pm to 7:00 pm. Come early to the conference and stay overnight at the Crowne Plaze Quaker Square; to get the ALAO rate hotel reservations must be made by October 3.

For more information, or to make your reservation, email Candi Clevenger (candi@ohiolink.edu) with your contact information. Candi has mentioned "anyone who is interested should sign up early. We have a minimum attendance number we need to reach in order to have the workshop. We're slightly less than halfway there as of today." (Comments, Library Cloud, 9/14/06)

Remember, there is no cost to attend this marketing workshop.

Tags: OhioLINK, OhioLINK workshop, Marketing Research for Libraries 101, ALAO, ALAO Conference, Academic libraries