"Join Diane Cellentani - president of Marketing Backup and marketing research consultant to OCLC - for an introduction to the marketing research process. This two-hour workshop will introduce you to the market research techniques that will help you gather reliable information for the library service planning, service / resource development, and marketing and communication efforts." - Workshop flyer, 9/13/06
Thomson Gale is sponsoring an ALAO Welcome Reception in Crowne Plaza boardroom after the workshop from 5:00 pm to 7:00 pm. Come early to the conference and stay overnight at the Crowne Plaze Quaker Square; to get the ALAO rate hotel reservations must be made by October 3.
For more information, or to make your reservation, email Candi Clevenger (firstname.lastname@example.org) with your contact information. Candi has mentioned "anyone who is interested should sign up early. We have a minimum attendance number we need to reach in order to have the workshop. We're slightly less than halfway there as of today." (Comments, Library Cloud, 9/14/06)
Remember, there is no cost to attend this marketing workshop.